Naughty Brownie needed to launch into the markets of Bristol, UK with a portfolio of highly indulgent chocolate brownies.
A decorative brand identity that captured all of the indulgent (and gooey!) bites that are used to bake a Naughty Brownie.
Naughty Brownie focuses on quality and recipe purity of every flavor. The attention to detail of each brownie needed a sophisticated identity to match, as it appeared as a premium brownie in comparison with its competitor bakers. The use of slate and gold textures gave it more of a premium appearance, so it would well from the consumer expectations of the brand.
To create a sophisticated set of icons that can be reused in different ways across the brand to capture the true indulgence of the brownies. The brand shouldn’t be a distraction, but simply amplify the richness of brownie food photography in the NB portfolio.
Attractive application of logo and decorative brand pattern to the bag.
Using iconography to create rich social media content.
A wide variety of image applications and banners.
A branded online store to provide customers with brownie deliveries.
Gooey web icons to highlight the true indulgence of the brand. By creating this set, it could allow the brand to identify flavours, but evade facebook advertisement text-allowance rules. Each icon was placed over a blotch of gold to create an interesting stamp effect. '
Richard L - founder of Naughty Brownie